Marc Llobet
Yandex Ads is a comprehensive advertising platform that connects 400K+ direct advertisers with 20K+ monetizing apps across 80+ countries.
With 6 billion daily ad impressions, 600+ advanced targeting options, and 11 AdTech offices around the globe, the platform helps businesses reach high-intent users and supports publishers with seamless monetization tools across all major platforms.
Adding Yandex DSP as a new source of demand in BidMachine
The initial phase involved a comprehensive technical integration between Yandex DSP and BidMachine's network, establishing Yandex as a strategic advertising demand partner within the BidMachine ecosystem.
"BidMachine is one of the fastest-growing networks in terms of multi-platform reach and geographical user diversity worldwide. Those were key factors in our decision to establish this strategic partnership."
Ilya Marin, Head of Business Development @ Yandex Ads.
Measurable results: Following this integration, Yandex rapidly established itself as BidMachine's #1 DSP in the CIS region and secured a position among the top #5 DSPs globally.
This way, Yandex advertisers gained immediate access to BidMachine's premium inventory of 50,000 applications, along with NewPubCo, a studio with strong ties to the company.
Ad formats: The partnership supports all ad formats, from the classic interstitials to the top-trending in-video banner ads.
Moreover, all the ad formats are seamlessly integrated with zero additional implementation requirements for advertisers. The system automatically optimizes ad delivery across newly integrated platforms.
Regulatory compliance: BidMachine ensures full compliance with all Russian legal ad labeling regulations, guaranteeing properly labeled advertising content throughout the network.
BidMachine DSP as a new source of demand in Yandex Ad Network
BidMachine DSP has also been successfully integrated into the Yandex Advertising Network, enabling app publishers to access premium demand from BidMachine's direct advertisers and diverse third-party demand sources.
Revenue optimization. This strategic integration has delivered measurable financial benefits for publishers across both ecosystems through:
- Enhanced fill rates across the combined network
- Intensified competitive bidding for high-value impressions
- Optimized yield management through expanded demand diversity
The partnership creates a more robust monetization pipeline that maximizes revenue potential for publishing partners on both platforms while maintaining premium advertising quality standards.
Future plans between BidMachine and Yandex
While initial performance metrics have exceeded expectations, both companies are committed to transforming this collaboration into a sustainable, mutually beneficial strategic alliance.
"The impressive results we've achieved thus far represent only the beginning of our journey together. The next steps in our roadmap are to expand into emerging markets such as APAC and LATAM, as well as Tier-1 markets. Our goal is to scale our networks and ensure this partnership delivers long-term value for all stakeholders."
Mark Fruehan, Global Head of Demand @ BidMachine