CCPA Privacy Policy

This Privacy Policy explains how BidMachine Inc. receives and processes user’s personal information (“Users PI”). BidMachine receives Users PI that has been provided to it by publishers (“Supply Side Partners”) as well as Supply Side Platform Partners (“SSP Partners”), and shares this Users PI to advertisers (“Demand Partners”) in order to provide various services including personalized advertising and related adtech services (“Services”). BidMachine’s Supply Partners and SSP Partners provide User PI to BidMachine so that BidMachine can provide ad monetization Services by sharing such User PI with Demand Partners who serve personalized ads to Users.

What Information & Why

BidMachine has no direct engagement with Users. BidMachine’s Supply Partners download a Software Development Kit (“SDK”) on their mobile site(s). The SDK facilitates the transfer of User PI to BidMachine so that BidMachine can provide ad monetization Services to the Supply Partner including the placement and serving of personalized ads to the mobile site(s) for viewing by the User. For example, if a User uses a mobile application where the Supply Partner has embedded BidMachine’s SDK, then the SDK will provide to BidMachine only the User PI that Supply Partner has enabled BidMachine to receive for the business purposes of providing the Services.

SSP Partners provide BidMachine with User PI for the business purposes of providing the Services. Supply Partners and SSP Partners are responsible for ensuring that Users PI has been collected in accordance with applicable law. BidMachine requires its Supply Partners, SSP Partners, and Demand Partners to provide a privacy notice as required under applicable laws.

BidMachine may receive the following User PI:

  • Information about User’s mobile advertising identifiers, such as User’s Advertising ID (Apple IDFA or Google AAID).
  • Information that User’s device provides, such as device IP address, network connection type and device GPS location.
  • Information about User’s age and gender.

BidMachine processes this User PI solely for the business purposes of providing the Services, which include:

  • Providing personalized ads to Users;
  • Providing support to SSP Partners;
  • Analyzing the performance of the Services;
  • Improving the Services; and
  • Protecting the Services from fraud, misuse and illegal activity.

With Whom?

At the instruction of its SSP Partners, BidMachine shares the Users PI with its Demand Partners for the purpose of providing Services including serving personalized ads to Users.

In addition to its Demand Partners, BidMachine shares Users PI with other trusted Service Providers who provide services for the business purposes of hosting services, security services, and marketing services.

Aggregated Information

BidMachine may use aggregated information (not containing personal information) to analyze trends and improve our Services.

Compliance with Laws

BidMachine may disclose Users PI to a third party if (a) it believes that such disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request, or (b) to protect the security or integrity of the Services from harm or illegal activities.

Business Transfers

BidMachine may share or transfer Users PI in connection with, any merger, sale of BidMachine assets, financing, or acquisition of all or a portion of the business to another company.

California Users

BidMachine acts as a Service Provider under the California Consumer Protection Act (“CCPA”). BidMachine follows the SSP Partner(s)’ instructions in processing the Users PI for the business purposes of providing the Services. BidMachine follows the SSP Partner(s)’ instructions to delete any Users PI requested. BidMachine does not sell its Users PI as defined under CCPA. BidMachine upholds Users right of non-discrimination as defined under CCPA.

Nevada Users

BidMachine does not sell Users PI as defined by Section 1.6 of Chapter 603A of the Nevada Revised Statutes.

Retention Policy

BidMachine retains Users PI as long as necessary to provide the Services unless a longer period is required to be permitted for legal or compliance purposes.

Do Not Track

Some browsers offer a “do not track” (“DNT”) option. BidMachine does not respond to DNT signals.


BidMachine employs industry standard technological measures that are reasonably designed to help protect information from loss, unauthorized access, disclosure, alteration or destruction. While BidMachine takes reasonable efforts to guard
information, no security system is impenetrable.

Policy On Information Collected From Children

This Site and our Services are not directed at children under the age of 13. BidMachine does not knowingly collect Users PI from children under the age of 13.


BidMachine may need to update this Privacy Policy from time to time to reflect changes to our Services and the laws applicable to our provision of the Services to you.

If BidMachine does change this Privacy Policy, it will revise the “Last Updated” date at the top of this Privacy Policy on the Site. Continued use of this Site or the Services after the posting of such notice will be subject to the terms of the then-current Privacy Policy.


If you have any questions regarding this Privacy Policy, please contact us via email at [email protected].

Last updated & Effective Date: April 18, 2020

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