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Since header bidding reshaped programmatic, one unintended consequence has become increasingly difficult to ignore: auction duplication.
Since header bidding reshaped programmatic, one unintended consequence has become increasingly difficult to ignore: auction duplication.
While mobile ad SDK performance is often treated as a technical concern, for publishers it directly affects revenue, auction efficiency, retention and long-term monetization.
For years, mobile publishers have debated one question: Is in-app bidding actually better than waterfalls?
For years, mobile publishers have debated one question: Is in-app bidding actually better than waterfalls?
Most publisher apps eventually hit the same ceiling, where installs are steady, DAU looks healthy and retention is acceptable, yet ARPDAU refuses to move.
Most publisher apps eventually hit the same ceiling, where installs are steady, DAU looks healthy and retention is acceptable, yet ARPDAU refuses to move.
