IAA remains a preferred choice for developers over IAP and paid subscriptions. This exclusive webinar brings together industry leaders for an in-depth discussion on IAA.
Targetoo has recently completed the process of integration with BidMachine, an advanced supply-side platform (SSP) by Appodeal. This partnership holds the potential to significantly transform in-app bidding technology, and create new doors for app makers and developers looking for better revenue tactics. BidMachine x Targetoo BidMachine, a unique system for in-app bidding that was introduced […]
Smadex has recently completed its integration with BidMachine, a cutting-edge supply-side platform (SSP). This collaboration promises to revolutionize in-app bidding technology and open up new horizons for app creators and developers seeking enhanced monetization strategies. About BidMachine: Transforming In-App Bidding BidMachine, a proprietary in-app bidding technology released in 2019, has rapidly gained recognition for its innovative […]
Many of our posts have focused on re-engagement strategy, but we’d like to take a look at the nuts and bolts of what makes app re-engagement and in-app advertising actually work. To help us with this, we spoke to our supply side platform (SSP) partners at BidMachine to give us some insights on how their […]
BidMachine RTB enables AppLovin MAX publishers to connect without any custom integrations.
Fernando Granata, Head of Programmatic, participated in a webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed” hosted by Admixer Academy. Together with Yaroslav Kholod, Director of Programmatic at Admixer, they discussed the new industry developments in the Covid-19 climate.
Last year, Jampp went 100% programmatic for both User Acquisition and Retargeting to provide our clients with improved technology and transparency. Agnostic across the board, Jampp works with a number of select supply partners to secure higher visibility and control over campaign performance. With our newest series, Jampp’s Supply Takeover, we hope to shed some […]
Appodeal is making its programmatic ad exchange, BidMachine, available as open-source. Powered by in-app header bidding, BidMachine now enables mobile app publishers to connect directly with ad demand sources with unprecedented access, efficiency, and transparency. "Since introducing our own ad exchange, BidMachine, as a part of Appodeal set of monetization products in 2017, we’ve helped […]