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IAB Europe’s Transparency & Consent Framework (TCF) v2.3 introduces an important update that affects how consent is collected and passed across the ecosystem. If your Consent Management Platform (CMP) is not properly configured before enforcement begins, EU traffic may be treated as non-consented. This can reduce bid density and negatively impact monetization performance. Here’s what’s changing and what publishers should do next.
Every year, the holiday season brings a wave of brand campaigns from retailers, CPG giants, streaming platforms, travel companies and financial services. But this year, something different is happening: more of those budgets are flowing directly into mobile apps than ever before.
BidMachine Boosts Mobile Ad Performance by 35%+ on Android and 85%+ on iOS with Intent IQ Integration, enabling brands to reach consumers based on demographics and behavioral intent.
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Upgrade to BidMachine SDK 3.2 today and unlock the full potential of your app inventory. Adapters also available for AppLovin Max and Unity LevelPlay.
