BidMachine Team Interviews: Tomiris Zhol
Behind every successful product, there are people who make it happen. Meet Tomiris Zhol, Lead Account Manager at BidMachine.
BidMachine - 3 min read
Ekaterina Kupidonova
Q&A with Demand Rockstars: CrossInstall
The BidMachine team chatted with CrossInstall, recently acquired by Twitter, about the COVID-19 challenges, the shift to the first-price auction and notable programmatic trends.
BidMachine - 5 min read
Ekaterina Kupidonova
BidMachine Team Interviews: Alberto Nutricati
Behind every successful product, there are passionate, talented people who make it happen. The BidMachine team is no exception. As BidMachine continues to grow and develop, we were hoping you could learn a bit more about our international team of programmatic wizards.
BidMachine - 3 min read
Ekaterina Kupidonova
Core In-house Benefits for Programmatic Buying
To move programmatic technologies in-house is not a decision to be made lightly.
Programmatic monetization - 4 min read
Ekaterina Kupidonova
Admixer Webinar Summary: In-App Advertising During the Crisis
Fernando Granata, Director of Business Performance at Bidmachine, participated in a webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed” hosted by Admixer Academy.
Trends - 5 min read
Ekaterina Kupidonova
Q&A with Demand Rockstars: Adikteev
No DSP is the same! That’s why we continue conversations with our DSP partners to get insights about style of work and discuss programmatic trends.
BidMachine - 5 min read
Ekaterina Kupidonova
Programmatic Ads in 2020: BidMachine White Paper is Now Out
Turns out there’s no need to be afraid of in-housing costs and resource allocation when you can access a ready-to-go solution that not only allows a step-by-step transition to programmatic ads managed internally, but brings incremental ad revenue and tangible results from the get-go.
Programmatic monetization - 2 min read
Ekaterina Kupidonova
What 2020 Holds for Programmatic Advertising
The BidMachine team gathered some major programmatic trends that we see getting stronger in 2020.
Trends - 4 min read
Ekaterina Kupidonova
Q&A with Demand Rockstars: Jampp
As programmatic advertising and in-app bidding make headway, more and more DSPs get a chanсe to compete for publisher inventory. We interviewed Jammp, a top-performing DSP, and discussed today’s programmatic trends, transparency standards, and so much more.
Trends - 5 min read
Ekaterina Kupidonova
Why SDK Integration is Ideal for In-App Advertising
Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.
Programmatic monetization - 3 min read
Ekaterina Kupidonova
The Future of Programmatic: Why Switch to First-Price Auction?
Turning to a first-price auction is perhaps one of the most important steps towards making programmatic auctions transparent for buying and selling.
Programmatic monetization - 5 min read
Ekaterina Kupidonova
How to Best Incorporate Rewarded video and Banner Ads to Monetize Mobile Apps
There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.
Programmatic monetization - 7 min read
Ekaterina Kupidonova