Programmatic monetization - 2 min read

Featured

Programmatic Ads in 2020: BidMachine White Paper is Now Out

Turns out there’s no need to be afraid of in-housing costs and resource allocation when you can access a ready-to-go solution that not only allows a step-by-step transition to programmatic ads managed internally, but brings incremental ad revenue and tangible results from the get-go.

Programmatic monetization - 2 min read

Ekaterina Kupidonova

Trends - 5 min read

Admixer Webinar Summary: In-App Advertising During the Crisis

Fernando Granata, Director of Business Performance at Bidmachine, participated in a webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed” hosted by Admixer Academy.

Trends - 5 min read

Ekaterina Kupidonova

BidMachine - 5 min read

Q&A with Demand Rockstars: Adikteev

No DSP is the same! That’s why we continue conversations with our DSP partners to get insights about style of work and discuss programmatic trends.

BidMachine - 5 min read

Ekaterina Kupidonova

Trends - 5 min read

Q&A with Demand Rockstars: Jampp

As programmatic advertising and in-app bidding make headway, more and more DSPs get a chanсe to compete for publisher inventory. We interviewed Jammp, a top-performing DSP, and discussed today’s programmatic trends, transparency standards, and so much more.

Trends - 5 min read

Ekaterina Kupidonova

Programmatic monetization - 3 min read

Why SDK Integration is Ideal for In-App Advertising

Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.

Programmatic monetization - 3 min read

Ekaterina Kupidonova

Programmatic monetization - 7 min read

How to Best Incorporate Rewarded video and Banner Ads to Monetize Mobile Apps

There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.

Programmatic monetization - 7 min read

Ekaterina Kupidonova