BidMachine Team Interviews: Tomiris Zhol
Behind every successful product, there are people who make it happen. Meet Tomiris Zhol, Lead Account Manager at BidMachine.
Behind every successful product, there are people who make it happen. Meet Tomiris Zhol, Lead Account Manager at BidMachine.
The BidMachine team chatted with CrossInstall, recently acquired by Twitter, about the COVID-19 challenges, the shift to the first-price auction and notable programmatic trends.
Behind every successful product, there are passionate, talented people who make it happen. The BidMachine team is no exception. As BidMachine continues to grow and develop, we were hoping you could learn a bit more about our international team of programmatic wizards.
To move programmatic technologies in-house is not a decision to be made lightly.
Fernando Granata, Director of Business Performance at Bidmachine, participated in a webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed” hosted by Admixer Academy.
No DSP is the same! That’s why we continue conversations with our DSP partners to get insights about style of work and discuss programmatic trends.
Turns out there’s no need to be afraid of in-housing costs and resource allocation when you can access a ready-to-go solution that not only allows a step-by-step transition to programmatic ads managed internally, but brings incremental ad revenue and tangible results from the get-go.
The BidMachine team gathered some major programmatic trends that we see getting stronger in 2020.
As programmatic advertising and in-app bidding make headway, more and more DSPs get a chanсe to compete for publisher inventory. We interviewed Jammp, a top-performing DSP, and discussed today’s programmatic trends, transparency standards, and so much more.
Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.
Turning to a first-price auction is perhaps one of the most important steps towards making programmatic auctions transparent for buying and selling.
There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.