Marc Llobet
BidMachine's RampID integration, by LiveRamp, is now live across 100% of US and EU SDK traffic, enabling publishers to unlock enhanced monetization opportunities through authenticated inventory.
This integration provides publishers with seamless access to LiveRamp's deterministic identity graph, allowing demand partners to target high-value audiences without relying on third-party cookies or legacy device identifiers.
Publishers using BidMachine's SDK can now offer authenticated inventory that connects with over 450 leading advertisers through LiveRamp's ecosystem, including major demand-side platforms and programmatic buyers.
RampID requires minimal technical work for mobile publishers, and it immediately connects your apps and games to premium demand, which translates into better revenue opportunities.
Check out now how to implement LiveRamp ID in your mobile apps and games:
Key Benefits of RampID Technology
RampID is LiveRamp's universal, pseudonymous identifier that maintains the largest and most accurate people-based identity graph on the market.
This technology matches disparate cookies, proprietary platform IDs, mobile devices, and pseudonymized offline personal information (PII) touchpoints to a common, people-based ID, creating a unified view of users across all touchpoints.
Key technical advantages of RampID include:
- Deterministic matching: Based on verified user data rather than probabilistic algorithms
- Cross-platform compatibility: Functions across mobile apps, web, and connected TV environments
- Privacy compliance: Designed for GDPR, CCPA, and other privacy regulation requirements
- Interoperability: Compatible with major DSP and advertising technology platforms
LiveRamp serves over 900 global customers, including many Fortune 500 enterprises, enabling unprecedented scale through its expansive network of 650+ partners.
Helping Publishers connect with Premium Demand
Through this integration, publishers using BidMachine can now leverage LiveRamp's industry-leading identity resolution technology to enhance their monetization strategies while maintaining the highest standards of user privacy and data protection.
Publishers using both BidMachine's SDK and LiveRamp SDK, will automatically benefit from RampID integration with little additional setup required.
The technology works transparently in the background, providing:
Higher Ad Revenues: Access to LiveRamp's deterministic identity graph unlocks previously unavailable audience segments, enabling demand partners to bid more competitively for high-quality, addressable inventory
Improved Fill Rates: Enhanced addressability through RampID integration significantly increases the percentage of monetizable impressions.
User Trust Protection: RampID maintains user trust through privacy-conscious targeting that enables cookieless advertising capabilities across iOS and privacy-focused environments
Enhanced User Experience: RampID enables more relevant, personalized ad experiences that improve user engagement while reducing irrelevant ad exposure, contributing to better app retention and user satisfaction
Initial feedback from our network has been very positive. Our partners are already reporting improved performance since they integrated BidMachine with their RampID.
Impact on Demand Partners and Advertisers
For demand-side platforms and advertisers in BidMachine's network, RampID integration expands addressable inventory by providing an additional layer of user identification. This is particularly valuable in environments where traditional identifiers (like IDFA on iOS or third-party cookies) are limited or unavailable.
The RampID integration enables demand partners and advertisers to:
Access Premium Addressable Inventory: Reach high-value audiences through LiveRamp's deterministic identity graph, enabling targeting of users who were previously unaddressable due to signal loss and privacy restrictions
Cross-Platform Campaign Consistency: Maintain unified user identification across mobile apps, web, and connected TV environments, ensuring coherent frequency capping and attribution measurement throughout the customer journey
Enhanced Campaign Performance: Leverage people-based targeting instead of device-based approaches, resulting in improved campaign effectiveness and higher ROI through more accurate audience matching and reduced ad waste
How to Get Started with LiveRamp via BidMachine SDK
Publishers can now generate identity envelopes using LiveRamp's ATS (Authenticated Traffic Solution) and pass them to the BidMachine SDK. The process will immediately connect you to premium demand and better revenue opportunities.
Find detailed technical documentation for passing RampID external identifiers in our BidMachine SDK documentation for both Android and iOS platforms.
Technical teams and developers interested in the implementation specifics, our RampID integration includes (1) real-time identity resolution through LiveRamp's sophisticated matching algorithms, (2) cross-platform compatibility supporting both Android and iOS environments, (3) automated envelope generation for authenticated traffic, and (4) secure data transmission with enterprise-grade encryption.
For SDK implementation questions, contact your BidMachine Customer Success Manager or Support Team.
We're excited about the opportunities this creates for our entire ecosystem and look forward to continued innovation in privacy-conscious, effective advertising technology.