BidMachine SDK 3.2: Higher Performance, UX Localization, and Future-Proofed

At BidMachine, we’re committed to pushing the boundaries of mobile ad monetization.

With the release of BidMachine SDK 3.2, we’re excited to deliver new features, critical privacy compliance tools, and performance upgrades that help publishers and developers unlock better results across their mobile ad inventory.

✨ What’s New in SDK 3.2?

ERID Compliance

SDK 3.2 fully supports ERID (Enhanced Request ID) compliance, increasing transparency and traceability in ad transactions. Privacy-first monetization is now easier than ever.

Deep Link Support

With deep link support, you can now drive users to specific content within advertiser apps.

This feature not only enhances user experience but also increases the performance potential of your inventory by unlocking deeper engagement paths.

Smarter Tracking: User-Agent & Referrer

We’ve improved how our SDK handles User-Agent strings and added better Referrer header logic for MRAID ads, delivering more accurate data to demand partners and analytics platforms. This translates to smarter optimizations and more DSP engagement.

New Tracking Events

SDK 3.2 adds new events in the BidMachine dashboard, allowing our algorithms to run better projections and improving visibility into potential ad impressions.

While the new tracking events are transparent for the publishers, updating to BidMachine SDK 3.2 empowers monetization managers with enhanced real-time optimizations and boosts fill rate efficiency.

Updated OM SDK (v1.5.4)

We’ve upgraded to OM SDK 1.5.4, bringing your inventory to the latest measurement standards from the IAB Tech Lab.

This ensures smoother integrations with third-party measurement providers and improved viewability metrics.

🌎 Bonus Feature: Smart Ad UX Localization

With BidMachineSDK 3.2, we’re excited to introduce Smart Ad Localization: a powerful new feature that automatically translates the ad interface and call-to-action (CTA) buttons based on the user’s device language and geolocation.

Smart Ad Localization eliminates that friction by ensuring that the right language reaches the right user at the right time, without any manual setup on your end.

Supported languages include (but are not limited to):
🇵🇹 Portuguese, 🇮🇹 Italian, 🇮🇩 Indonesian, 🇯🇵 Japanese, 🇹🇷 Turkish, 🇰🇷 Korean, 🇵🇱 Polish, and more.

So far, early tests show uplifts in key metrics:

• Higher CTR (Click-Through Rates)
• Better eCPM (Effective Cost Per Mille)

Localized ads resonate more with users, making them more likely to engage, translating to higher revenue for you.

Once you upgrade, your ad creatives will dynamically adapt to each user’s language settings.

Stay globally relevant, improve engagement, and unlock new revenue potential—without lifting a finger.

🐞 Key Fixes & Stability Improvements

Android:

• Fixed crash in BidMachineInitProvider caused by User-Agent inconsistencies
• SessionManager crash resolved
• Improved network layer initialization and performance
• Removed image aspect ratio checker for Native ads

iOS:

• Fixed Swift Concurrency crashes on iOS 14.6–14.9
• SKAN 4.0 ad impression init fix for macOS
• Fixed crash in STKVastController when the store opened via post-banner
• Optimized analytics DB file path handling

ChangeLogs:

• BidMachine changelog for Android and iOS.
• AppLovin MAX changelog for Android and iOS.
• IronSource Level Play changelog for Android and iOS.

📣 Why You Should Upgrade Now

1. Avoid Potential Issues: Staying on older SDK versions increases the risk of crashes and frozen creatives, which leads to lower performance and revenue loss.
2. Enhanced Security & Reliability: With stricter privacy enforcement and technical improvements, SDK 3.2 ensures your ads run smoothly and with the highest security standards.
3. Future-Proof Integrations: Stay ahead of ad tech evolution and plug into the latest standards in measurement and monetization.

Ready to level up your mobile ad stack?

🚀 Upgrade to BidMachine SDK 3.2 today and unlock the full potential of your app inventory.

Update your mobile app to BidMachine SDK 3.2

OR get the adapter for AppLovin Max

OR get the adapter for Unity LevelPlay