Marc Llobet
BidMachine announces its strategic partnership with YouAppi, a leading mobile advertising platform specializing in app retargeting and user engagement campaigns.
YouAppi's programmatic mobile and CTV solutions put your app exactly where you want it: at the top of mind and in action. By focusing on a full-funnel, performance-based approach, YouAppi solutions help advertisers to reach the most profitable audience segments, re-engage users, and drive sustained growth.
Partnership Benefits
Advanced Pre-Filtering Technology: By analyzing device characteristics, user behavior patterns, and engagement history before bidding, YouAppi's technology ensures that ad spend is directed only toward users most likely to convert and engage.
Eliminating Wasted Spend Through Smart Filtering: The pre-filtering system automatically identifies traffic relevant for the advertiser, devices with conversion history, and users who match campaign objectives.
Quality-First Bidding Strategy: Rather than bidding on all available inventory, YouAppi's pre-filtering technology evaluates each impression opportunity in real-time. This ensures that publishers monetizing with BidMachine receive higher-value bids for their premium inventory while advertisers achieve better cost efficiency through precision targeting.
"Our pre-filtering technology analyzes device characteristics and user behavior before we enter the bidding process, ensuring every dollar is directed toward users with the highest conversion potential.” says Alexandra Paretskaya, Platform Partnership Lead at YouAppi.
Performance Focus and Global Reach
YouAppi's approach aligns with BidMachine's commitment to helping mobile advertisers achieve their goals. Their platform uses advanced algorithms to identify high-value users and optimize campaigns for meaningful engagement metrics beyond simple click-through rates.
This focus on performance ensures that publishers and advertisers achieve better results from their mobile advertising investments. Publishers see improved monetization while advertisers connect with users likely to engage with their apps more frequently.
BidMachine and YouAppi partnership is fully compliant with international privacy regulations, ensuring the advertising delivery across different regions.
Getting Started
Publishers within the BidMachine in-app ad exchange will automatically be available to YouAppi demand starting immediately. The integration works transparently through existing infrastructure, requiring no changes to current setups.
BidMachine's Customer Success team helps publishers optimize their inventory for YouAppi campaigns and maximize revenue opportunities from this new demand source.
"Thanks to YouAppi, we have already seen how this targeted approach can reduce by 10x the QPS, and increase x3 times the Bid Rate”, says Berta Moreno, Lead Customer Success at BidMachine. “After such growing trend, we are already planning to work closely with YouAppi, and achieve even better results.”
This partnership represents BidMachine's ongoing commitment to providing diverse, high-quality demand sources and better monetization tools for publishing partners worldwide.
For questions about this integration or to learn more about optimizing campaigns, publishers can contact their BidMachine representative or the support team.
About YouAppi
YouAppi is a leading mobile advertising DSP specializing in forging meaningful connections between mobile apps and the users who need them. We leverage cutting-edge technology to go beyond mere downloads, focusing on driving genuine user engagement and fostering long-term retention. As a trusted partner in the mobile ad-tech ecosystem, YouAppi empowers app advertisers to optimize their spend and achieve impactful results by reconnecting with high-value users.
Our core solutions revolve around sophisticated app retargeting and user engagement campaigns through our advanced programmatic technology and innovative targeting solutions. We are experts at re-engaging users at every stage of their customer journey. YouAppi offers a powerful CTV (Connected TV) solution, allowing brands to extend their reach and re-engage high-value or lapsed users on the largest screen in the home, driving both CTV user acquisition and measurable growth for mobile apps.