Marc Llobet
BidMachine Boosts Mobile Ad Performance by 35%+ on Android and 85%+ on iOS with Intent IQ Integration
This publication was first seen in GlobeNewsWire, YahooFinance, ApNews, ExchangeWire, and BusinessInsider.
BidMachine is pleased to announce a significant enhancement to our platform capabilities through the integration of Intent IQ's cutting-edge identity resolution technology. This strategic partnership enables BidMachine to deliver substantially improved mobile ad targeting precision across our extensive publisher network.
Serving hundreds of millions of ad requests daily, BidMachine includes mobile advertising IDs (MAIDs) where permitted, enabling brands to reach consumers based on demographics and behavioral intent. Now, with Intent IQ’s identity platform layered in, those MAIDs are enriched with alternative IDs—mapped to a broader set of contextual and demographic data—to drive greater relevance and precision in ad delivery.
“In today’s privacy-conscious environment, precision targeting without relying on traditional identifiers is critical,” said Mark Fruehan, Global Head of Demand and Strategic Partner Development at BidMachine. “Intent IQ’s identity signals have helped us unlock a powerful new layer of performance, especially on platforms where data has become increasingly sparse and signal loss is more prevalent.”
BidMachine recently conducted a large-scale performance test comparing ad requests using MAIDs alone versus those enriched with Intent IQ’s alternative IDs. The increase in performance was significant, including:
- 35%+ uplift in performance across Android smartphones and tablets
- 85%+ uplift in performance on iOS devices
The enhanced performance reflects the unique advantage of combining standard mobile identifiers with Intent IQ’s privacy-forward, enriched proprietary identity framework.
Based on these results, BidMachine will begin rolling out the enhanced identity-powered mobile ad requests to all demand partners in the coming weeks.
“BidMachine is setting a new standard for scalable, privacy-centric identity on mobile,” said Roy Shkedi, CEO of Intent IQ. “This integration proves that innovative and interoperable identity resolution can directly translate into real-world performance for advertisers and publishers alike.”
About Intent IQ
Intent IQ is a privacy-first next-generation identity resolution leader whose technology empowers publishers, platforms, and advertisers to responsibly unlock the full potential of their data. Its proprietary technologies deliver unmatched accuracy and scale in a rapidly evolving ecosystem, including cookieless, MAID-less, and CTV environments. The company's solutions include privacy-friendly identity resolution, first-party ID clustering technology, cookieless audience activation, bid enhancement, and attribution. It is backed by AlmondNet Group's IP portfolio, which currently includes over 170 granted patents.. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.