BidMachine is pleased to announce a significant enhancement to our platform capabilities through the integration of Intent IQ's cutting-edge identity resolution technology. This strategic partnership enables BidMachine to deliver substantially improved mobile ad targeting precision across our extensive publisher network.
Serving hundreds of millions of ad requests daily, BidMachine includes mobile advertising IDs (MAIDs) where permitted, enabling brands to reach consumers based on demographics and behavioral intent. Now, with Intent IQ’s identity platform layered in, those MAIDs are enriched with alternative IDs—mapped to a broader set of contextual and demographic data—to drive greater relevance and precision in ad delivery.
“In today’s privacy-conscious environment, precision targeting without relying on traditional identifiers is critical,” said Mark Fruehan, Global Head of Demand and Strategic Partner Development at BidMachine. “Intent IQ’s identity signals have helped us unlock a powerful new layer of performance, especially on platforms where data has become increasingly sparse and signal loss is more prevalent.”
BidMachine recently conducted a large-scale performance test comparing ad requests using MAIDs alone versus those enriched with Intent IQ’s alternative IDs. The increase in performance was significant, including:
35%+ uplift in performance across Android smartphones and tablets
85%+ uplift in performance on iOS devices
The enhanced performance reflects the unique advantage of combining standard mobile identifiers with Intent IQ’s privacy-forward, enriched proprietary identity framework.
Based on these results, BidMachine will begin rolling out the enhanced identity-powered mobile ad requests to all demand partners in the coming weeks.
“BidMachine is setting a new standard for scalable, privacy-centric identity on mobile,” said Roy Shkedi, CEO of Intent IQ. “This integration proves that innovative and interoperable identity resolution can directly translate into real-world performance for advertisers and publishers alike.”
About Intent IQ Intent IQ is a privacy-first next-generation identity resolution leader whose technology empowers publishers, platforms, and advertisers to responsibly unlock the full potential of their data. Its proprietary technologies deliver unmatched accuracy and scale in a rapidly evolving ecosystem, including cookieless, MAID-less, and CTV environments. The company's solutions include privacy-friendly identity resolution, first-party ID clustering technology, cookieless audience activation, bid enhancement, and attribution. It is backed by AlmondNet Group's IP portfolio, which currently includes over 170 granted patents.. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.
We've released SDK 3.4 for Android and iOS, continuing our commitment to delivering robust monetization solutions that adapt to industry demands and publisher feedback.
Our engineering team has been focused on addressing the evolving needs of the mobile advertising ecosystem, particularly around performance optimization, advanced targeting capabilities, and integration flexibility.
Every SDK release reflects months of collaboration with our publisher partners, analyzing monetization challenges and technical requirements to build features directly impacting revenue and user experience.
New Features of the BidMachine SDK
Since we didn't announce SDK 3.3 separately, this release combines features from both 3.3 and 3.4 updates.
SDK 3.4 Features
Android SDK Size Reduction: The Android SDK is now 15% smaller, reducing app bundle size and improving initialization times.
Watermark Integration for AdMob Added support for enhanced ad verification and attribution tracking, improving fraud detection and revenue protection. *Currently in closed alpha testing with select partners.
SDK 3.3 Features
Placement ID for HVA Segmentation - Precise targeting for high-value audiences with improved fill rates and eCPM optimization.
Custom Product Page Support (iOS) - Enhanced User Acquisition and Brand campaign performance through customized App Store experiences.
Improved Deep Linking (Android) - Better attribution tracking and user routing from external traffic sources.
Broken Ad Detector - Automated detection of misrendered creatives and black screen ads before they affect monetization or UX.
Publishers testing these features report improved fill rates from enhanced HVA targeting and reduced app overhead from the streamlined SDK architecture.
🐞 Key Fixes & Performance Improvements
SDK 3.4 includes fixes for:
Analytics data accuracy
Creative rendering performance
Core bidding logic stability
SDK 3.4 includes fixes for:
Improved fill rates through better demand partner integration
IronSource Level Play changelog for Android and iOS.
Why Upgrade your SDK?
Avoid Potential Issues: Staying on older SDK versions increases the risk of crashes and frozen creatives, which leads to lower performance and revenue loss.
Enhanced Security & Reliability: With stricter privacy enforcement and technical improvements, SDK 3.2 ensures your ads run smoothly and with the highest security standards.
Future-Proof Integrations: Stay ahead of ad tech evolution and plug into the latest standards in measurement and monetization.
BidMachine x YouAppi: Bringing Premium Mobile Demand
BidMachine announces its strategic partnership with YouAppi, a leading mobile advertising platform specializing in app retargeting and user engagement campaigns.
YouAppi's programmatic mobile and CTV solutions put your app exactly where you want it: at the top of mind and in action. By focusing on a full-funnel, performance-based approach, YouAppi solutions help advertisers to reach the most profitable audience segments, re-engage users, and drive sustained growth.
Partnership Benefits
Advanced Pre-Filtering Technology: By analyzing device characteristics, user behavior patterns, and engagement history before bidding, YouAppi's technology ensures that ad spend is directed only toward users most likely to convert and engage.
Eliminating Wasted Spend Through Smart Filtering: The pre-filtering system automatically identifies traffic relevant for the advertiser, devices with conversion history, and users who match campaign objectives.
Quality-First Bidding Strategy: Rather than bidding on all available inventory, YouAppi's pre-filtering technology evaluates each impression opportunity in real-time. This ensures that publishers monetizing with BidMachine receive higher-value bids for their premium inventory while advertisers achieve better cost efficiency through precision targeting.
"Our pre-filtering technology analyzes device characteristics and user behavior before we enter the bidding process, ensuring every dollar is directed toward users with the highest conversion potential.” says Alexandra Paretskaya, Platform Partnership Lead at YouAppi.
Performance Focus and Global Reach
YouAppi's approach aligns with BidMachine's commitment to helping mobile advertisers achieve their goals. Their platform uses advanced algorithms to identify high-value users and optimize campaigns for meaningful engagement metrics beyond simple click-through rates.
This focus on performance ensures that publishers and advertisers achieve better results from their mobile advertising investments. Publishers see improved monetization while advertisers connect with users likely to engage with their apps more frequently.
BidMachine and YouAppi partnership is fully compliant with international privacy regulations, ensuring the advertising delivery across different regions.
Getting Started
Publishers within the BidMachine in-app ad exchange will automatically be available to YouAppi demand starting immediately. The integration works transparently through existing infrastructure, requiring no changes to current setups.
BidMachine's Customer Success team helps publishers optimize their inventory for YouAppi campaigns and maximize revenue opportunities from this new demand source.
"Thanks to YouAppi, we have already seen how this targeted approach can reduce by 10x the QPS, and increase x3 times the Bid Rate”, says Berta Moreno, Lead Customer Success at BidMachine. “After such growing trend, we are already planning to work closely with YouAppi, and achieve even better results.”
This partnership represents BidMachine's ongoing commitment to providing diverse, high-quality demand sources and better monetization tools for publishing partners worldwide.
For questions about this integration or to learn more about optimizing campaigns, publishers can contact their BidMachine representative or the support team.
About YouAppi
YouAppi is a leading mobile advertising DSP specializing in forging meaningful connections between mobile apps and the users who need them. We leverage cutting-edge technology to go beyond mere downloads, focusing on driving genuine user engagement and fostering long-term retention. As a trusted partner in the mobile ad-tech ecosystem, YouAppi empowers app advertisers to optimize their spend and achieve impactful results by reconnecting with high-value users.
Our core solutions revolve around sophisticated app retargeting and user engagement campaigns through our advanced programmatic technology and innovative targeting solutions. We are experts at re-engaging users at every stage of their customer journey. YouAppi offers a powerful CTV (Connected TV) solution, allowing brands to extend their reach and re-engage high-value or lapsed users on the largest screen in the home, driving both CTV user acquisition and measurable growth for mobile apps.
Meet BidMachine this Summer 2025 Q3 at the Top Industry Events!
As summer 2025 heats up, the mobile advertising and gaming industries prepare for a dynamic season of global connections, breakthrough innovations, and strategic partnerships. At BidMachine, we're excited to announce that our team of experts will attend four of the most prestigious industry events this quarter.
Whether you're a current partner looking to optimize performance, a prospective collaborator exploring new opportunities, or simply staying ahead of the curve in mobile programmatic advertising, we invite you to meet with us in person. Let's discuss advanced monetization strategies, cutting-edge technology, and the evolving landscape of mobile ad exchange.
The epicenter of Asia's gaming and digital entertainment universe awaits. Join us in Shanghai to explore how BidMachine's sophisticated monetization solutions are transforming mobile gaming revenue across global markets. With our LiveRamp RampID integration now fully operational, discover how enhanced identity resolution is driving unprecedented performance for gaming publishers.
Europe's largest gaming event deserves gaming's most advanced monetization technology. Meet our team in Cologne to see how BidMachine's transparent, high-performance exchange is revolutionizing mobile game monetization. From indie developers to AAA publishers, learn how our platform delivers maximum yield while maintaining complete control over your inventory.
Digital marketing's premier European gathering is where innovation meets implementation. Connect with us to discuss how BidMachine's full-stack programmatic solutions are addressing the industry's biggest challenges—from cookieless targeting to privacy-first monetization. Our recent partnerships and technology integrations are creating new opportunities for brands and publishers alike.
🗽 Programmatic IO NY September 29–30 | New York, USA Book a meeting NOW →
Programmatic advertising's most influential minds converge in the Big Apple, and we'll be there with insights that matter. Discover how BidMachine's unified platform sets new standards for transparency, efficiency, and performance in mobile programmatic. Let's explore how our latest innovations can elevate your programmatic strategy.
Meet the Experts Behind BidMachine
When you schedule a meeting with us, you're connecting directly with seasoned leaders who've shaped the mobile ad tech landscape. Our BidMachine experts attending these events bring deep technical knowledge, strategic insights, and proven track records of delivering results in today's complex mobile ecosystem.
From technical integrations to strategic partnerships, yield optimization, and audience development, our team is equipped to address your specific challenges and unlock new growth opportunities.
Let's Connect
Do yu want to schedule a meeting?
No problem—follow us on LinkedIn and keep an eye on our blog. We'll announce when new meeting slots open for each event.
Summer 2025 is your moment to connect, innovate, and grow. Let's make the most of it—together.
BidMachine Partners with LiveRamp: Enhanced Revenue Opportunities for Publishers in US & EU.
BidMachine's RampID integration, by LiveRamp, is now live across 100% of US and EU SDK traffic, enabling publishers to unlock enhanced monetization opportunities through authenticated inventory.
This integration provides publishers with seamless access to LiveRamp's deterministic identity graph, allowing demand partners to target high-value audiences without relying on third-party cookies or legacy device identifiers.
Publishers using BidMachine's SDK can now offer authenticated inventory that connects with over 450 leading advertisers through LiveRamp's ecosystem, including major demand-side platforms and programmatic buyers.
RampID requires minimal technical work for mobile publishers, and it immediately connects your apps and games to premium demand, which translates into better revenue opportunities.
Check out now how to implement LiveRamp ID in your mobile apps and games:
RampID is LiveRamp's universal, pseudonymous identifier that maintains the largest and most accurate people-based identity graph on the market.
This technology matches disparate cookies, proprietary platform IDs, mobile devices, and pseudonymized offline personal information (PII) touchpoints to a common, people-based ID, creating a unified view of users across all touchpoints.
Key technical advantages of RampID include:
Deterministic matching: Based on verified user data rather than probabilistic algorithms
Cross-platform compatibility: Functions across mobile apps, web, and connected TV environments
Privacy compliance: Designed for GDPR, CCPA, and other privacy regulation requirements
Interoperability: Compatible with major DSP and advertising technology platforms
LiveRamp serves over 900 global customers, including many Fortune 500 enterprises, enabling unprecedented scale through its expansive network of 650+ partners.
Helping Publishers connect with Premium Demand
Through this integration, publishers using BidMachine can now leverage LiveRamp's industry-leading identity resolution technology to enhance their monetization strategies while maintaining the highest standards of user privacy and data protection.
Publishers using both BidMachine's SDK and LiveRamp SDK, will automatically benefit from RampID integration with little additional setup required.
The technology works transparently in the background, providing:
Higher Ad Revenues: Access to LiveRamp's deterministic identity graph unlocks previously unavailable audience segments, enabling demand partners to bid more competitively for high-quality, addressable inventory
Improved Fill Rates: Enhanced addressability through RampID integration significantly increases the percentage of monetizable impressions.
User Trust Protection: RampID maintains user trust through privacy-conscious targeting that enables cookieless advertising capabilities across iOS and privacy-focused environments
Enhanced User Experience: RampID enables more relevant, personalized ad experiences that improve user engagement while reducing irrelevant ad exposure, contributing to better app retention and user satisfaction
Initial feedback from our network has been very positive. Our partners are already reporting improved performance since they integrated BidMachine with their RampID.
Impact on Demand Partners and Advertisers
For demand-side platforms and advertisers in BidMachine's network, RampID integration expands addressable inventory by providing an additional layer of user identification. This is particularly valuable in environments where traditional identifiers (like IDFA on iOS or third-party cookies) are limited or unavailable.
The RampID integration enables demand partners and advertisers to:
Access Premium Addressable Inventory: Reach high-value audiences through LiveRamp's deterministic identity graph, enabling targeting of users who were previously unaddressable due to signal loss and privacy restrictions
Cross-Platform Campaign Consistency: Maintain unified user identification across mobile apps, web, and connected TV environments, ensuring coherent frequency capping and attribution measurement throughout the customer journey
Enhanced Campaign Performance: Leverage people-based targeting instead of device-based approaches, resulting in improved campaign effectiveness and higher ROI through more accurate audience matching and reduced ad waste
How to Get Started with LiveRamp via BidMachine SDK
Publishers can now generate identity envelopes using LiveRamp's ATS (Authenticated Traffic Solution) and pass them to the BidMachine SDK. The process will immediately connect you to premium demand and better revenue opportunities.
Find detailed technical documentation for passing RampID external identifiers in our BidMachine SDK documentation for both Android and iOS platforms.
Technical teams and developers interested in the implementation specifics, our RampID integration includes (1) real-time identity resolution through LiveRamp's sophisticated matching algorithms, (2) cross-platform compatibility supporting both Android and iOS environments, (3) automated envelope generation for authenticated traffic, and (4) secure data transmission with enterprise-grade encryption.
For SDK implementation questions, contact your BidMachine Customer Success Manager or Support Team.
We're excited about the opportunities this creates for our entire ecosystem and look forward to continued innovation in privacy-conscious, effective advertising technology.
Yandex Ads x BidMachine: From DSP integration to long-term partnership
Yandex Ads is a comprehensive advertising platform that connects 400K+ direct advertisers with 20K+ monetizing apps across 80+ countries.
With 6 billion daily ad impressions, 600+ advanced targeting options, and 11 AdTech offices around the globe, the platform helps businesses reach high-intent users and supports publishers with seamless monetization tools across all major platforms.
Adding Yandex DSP as a new source of demand in BidMachine
The initial phase involved a comprehensive technical integration between Yandex DSP and BidMachine's network, establishing Yandex as a strategic advertising demand partner within the BidMachine ecosystem.
"BidMachine is one of the fastest-growing networks in terms of multi-platform reach and geographical user diversity worldwide. Those were key factors in our decision to establish this strategic partnership."
Ilya Marin, Head of Business Development @ Yandex Ads.
Measurable results: Following this integration, Yandex rapidly established itself as BidMachine's #1 DSP in the CIS region and secured a position among the top #5 DSPs globally.
This way, Yandex advertisers gained immediate access to BidMachine's premium inventory of 50,000 applications, along with NewPubCo, a studio with strong ties to the company.
Ad formats: The partnership supports all ad formats, from the classic interstitials to the top-trending in-video banner ads.
Moreover, all the ad formats are seamlessly integrated with zero additional implementation requirements for advertisers. The system automatically optimizes ad delivery across newly integrated platforms.
Regulatory compliance: BidMachine ensures full compliance with all Russian legal ad labeling regulations, guaranteeing properly labeled advertising content throughout the network.
BidMachine DSP as a new source of demand in Yandex Ad Network
BidMachine DSP has also been successfully integrated into the Yandex Advertising Network, enabling app publishers to access premium demand from BidMachine's direct advertisers and diverse third-party demand sources.
Revenue optimization. This strategic integration has delivered measurable financial benefits for publishers across both ecosystems through:
Enhanced fill rates across the combined network
Intensified competitive bidding for high-value impressions
Optimized yield management through expanded demand diversity
The partnership creates a more robust monetization pipeline that maximizes revenue potential for publishing partners on both platforms while maintaining premium advertising quality standards.
Future plans between BidMachine and Yandex
While initial performance metrics have exceeded expectations, both companies are committed to transforming this collaboration into a sustainable, mutually beneficial strategic alliance.
"The impressive results we've achieved thus far represent only the beginning of our journey together. The next steps in our roadmap are to expand into emerging markets such as APAC and LATAM, as well as Tier-1 markets. Our goal is to scale our networks and ensure this partnership delivers long-term value for all stakeholders."
Mark Fruehan, Global Head of Demand @ BidMachine
Meet BidMachine this Spring 2025 Q2 at the Top Industry Events!
As Q2 2025 unfolds, the mobile advertising industry is gearing up for a season of innovation, reconnection, and insight. At BidMachine, we’re thrilled to announce that our team of experts will be on the ground at four of the most influential industry gatherings this quarter.
Whether you’re a current partner, a prospective collaborator, or simply exploring new opportunities in mobile programmatic, we invite you to connect with us face-to-face. Let’s talk monetization, efficiency, transparency—and the future of mobile ad exchange.
Where to Meet BidMachine in Q2 2025:
🚀 POSSIBLE 2025
April 28–30 | Miami Beach, (Florida) United States Book a meeting now →
POSSIBLE is where innovation meets opportunity—and we’re ready. Meet us in Miami to explore how BidMachine’s full-stack monetization solutions and custom bidding logic can unlock new performance levels for your mobile app or brand. Our meeting slots are officially open, so secure your time with our team today.
🎰 MAU Vegas
May 20–22 | Las Vegas, (NV) United States Book a meeting now →
MAU Vegas is a staple in mobile growth, and we’re coming prepared. From user acquisition strategies to high-performance monetization, discover how BidMachine’s unified platform is reshaping mobile ad monetization. Stay tuned—meeting slots for MAU will open soon.
Gaming and monetization go hand in hand, and our tech was built with that synergy in mind. Whether you’re a developer or a publisher, we’d love to show you how BidMachine’s flexible, transparent exchange is powering next-gen monetization in mobile gaming.
🌞 Cannes Lions International Festival of Creativity
The world’s biggest celebration of creativity deserves the most innovative monetization stack. Our team will be attending to discuss how smarter bidding, audience control, and transparency elevate the value of every impression.
Meet the Experts Behind BidMachine
When you book a meeting with us, you're connecting with some of the most experienced leaders in mobile ad tech.
Here's who you can expect to meet this quarter:
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Our BidMachine experts will be attending various events and are ready to dive into your goals, challenges, and plans—bringing not just knowledge, but actionable strategies and a deep understanding of today’s mobile ecosystem.
Let’s Connect
Already working with BidMachine?
Reach out to your Account or Partnership Manager to schedule a meeting at any of the events above. Not a partner yet? No worries—follow us on LinkedInand keep an eye on our blog. We'll announce when new meeting slots open.
Q2 is your moment. Let’s make the most of it—together.
BidMachine SDK 3.2: Higher Performance, UX Localization, and Future-Proofed
At BidMachine, we’re committed to pushing the boundaries of mobile ad monetization.
With the release of BidMachine SDK 3.2, we’re excited to deliver new features, critical privacy compliance tools, and performance upgrades that help publishers and developers unlock better results across their mobile ad inventory.
SDK 3.2 fully supports ERID (Enhanced Request ID) compliance, increasing transparency and traceability in ad transactions. Privacy-first monetization is now easier than ever.
Deep Link Support
With deep link support, you can now drive users to specific content within advertiser apps.
This feature not only enhances user experience but also increases the performance potential of your inventory by unlocking deeper engagement paths.
Smarter Tracking: User-Agent & Referrer
We’ve improved how our SDK handles User-Agent strings and added better Referrer header logic for MRAID ads, delivering more accurate data to demand partners and analytics platforms. This translates to smarter optimizations and more DSP engagement.
New Tracking Events
SDK 3.2 adds new events in the BidMachine dashboard, allowing our algorithms to run better projections and improving visibility into potential ad impressions.
While the new tracking events are transparent for the publishers, updating to BidMachine SDK 3.2 empowers monetization managers with enhanced real-time optimizations and boosts fill rate efficiency.
Updated OM SDK (v1.5.4)
We’ve upgraded to OM SDK 1.5.4, bringing your inventory to the latest measurement standards from the IAB Tech Lab.
This ensures smoother integrations with third-party measurement providers and improved viewability metrics.
🌎 Bonus Feature: Smart Ad UX Localization
With BidMachineSDK 3.2, we’re excited to introduce Smart Ad Localization: a powerful new feature that automatically translates the ad interface and call-to-action (CTA) buttons based on the user’s device language and geolocation.
Smart Ad Localization eliminates that friction by ensuring that the right language reaches the right user at the right time, without any manual setup on your end.
Supported languages include (but are not limited to): 🇵🇹 Portuguese, 🇮🇹 Italian, 🇮🇩 Indonesian, 🇯🇵 Japanese, 🇹🇷 Turkish, 🇰🇷 Korean, 🇵🇱 Polish, and more.
So far, early tests show uplifts in key metrics:
Higher CTR (Click-Through Rates)
Better eCPM (Effective Cost Per Mille)
Localized ads resonate more with users, making them more likely to engage, translating to higher revenue for you.
Once you upgrade, your ad creatives will dynamically adapt to each user’s language settings.
Stay globally relevant, improve engagement, and unlock new revenue potential—without lifting a finger.
🐞 Key Fixes & Stability Improvements
Android:
Fixed crash in BidMachineInitProvider caused by User-Agent inconsistencies
SessionManager crash resolved
Improved network layer initialization and performance
Removed image aspect ratio checker for Native ads
iOS:
Fixed Swift Concurrency crashes on iOS 14.6–14.9
SKAN 4.0 ad impression init fix for macOS
Fixed crash in STKVastController when the store opened via post-banner
IronSource Level Play changelog for Android and iOS.
📣 Why You Should Upgrade Now
Avoid Potential Issues: Staying on older SDK versions increases the risk of crashes and frozen creatives, which leads to lower performance and revenue loss.
Enhanced Security & Reliability: With stricter privacy enforcement and technical improvements, SDK 3.2 ensures your ads run smoothly and with the highest security standards.
Future-Proof Integrations: Stay ahead of ad tech evolution and plug into the latest standards in measurement and monetization.
Ready to level up your mobile ad stack?
🚀 Upgrade to BidMachine SDK 3.2 today and unlock the full potential of your app inventory.
Motorik x BidMachine: A new partnership driving mobile monetization and growth
In early 2025, Motorik and BidMachine came together through a shared commitment to performance, transparency, and innovation.
This partnership brings together Motorik’s expertise in mobile growth with BidMachine’s cutting-edge ad tech platform, unlocking new opportunities for mobile monetization and user acquisition.
Here’s how this collaboration is already delivering value and what lies ahead.
About Motorik
Founded in 2022 and headquartered in Warsaw (Poland), Motorik is a fast-paced programmatic marketplace that moves in the rhythm of digital transformation.
The company offers an omnichannel, targeted advertising experience to maximize inventory potential and engage global audiences. Motorik's platform supports in-app, mobile web, desktop, and CTV environments, providing precise targeting and real-time optimization to ensure exceptional reach and advertising outcomes.
Driving Value Through Collaboration
Shared Vision: Both BidMachine and Motorik are aligned on key principles—performance, transparency, and growth. This partnership leverages Motorik’s deep industry knowledge and BidMachine’s advanced programmatic capabilities to create a stronger, more efficient mobile advertising ecosystem.
Advanced In-App Bidding Technology: BidMachine’s premium in-app bidding solution enables Motorik and its partners to maximize ad revenue while maintaining a high-quality user experience. With real-time bidding, enhanced targeting options, and access to premium demand sources, publishers working with BidMachine can now tap into Motorik's extensive network to unlock new revenue streams.
Seamless Integration & Early Success: Thanks to a smooth onboarding process, the integration between Motorik and BidMachine has already shown promising results. Early tests deliver strong performance metrics, laying the foundation for long-term success.
“We are thrilled to partner with Motorik as they share our vision for pushing the boundaries of mobile monetization. The collaboration has already begun to yield impressive outcomes, and we’re excited to continue building on this momentum.” — Mark D. Fruehan, Global Head of Demand @ BidMachine
Future Plans: Scaling Together in 2025 and Beyond
As this partnership evolves, both teams are committed to scaling their joint efforts across key global markets. With a shared focus on innovation and performance, Motorik and BidMachine will continue to drive growth opportunities for publishers, advertisers, and users alike.
Follow BidMachine on LinkedIn and stay tuned for more updates as we expand our collaboration and explore new ways to deliver exceptional value across the mobile advertising landscape.
BidMachine x Targetoo: Unlocking New Revenue Streams for App Developers
Targetoo has recently completed the process of integration with BidMachine, an advanced supply-side platform (SSP) by Appodeal.
This partnership holds the potential to significantly transform in-app bidding technology, and create new doors for app makers and developers looking for better revenue tactics.
BidMachine x Targetoo
BidMachine, a unique system for in-app bidding that was introduced in 2019, has quickly gained attention for its innovative approach to app monetization. By allowing app makers and publishers to cooperate with numerous agents, marketers, and advertising networks, this platform has democratised the auction mechanism. As a result, both publishers and advertisers gain from a more transparent and streamlined advertising acquisition process.
Targetoo is a leading provider of programmatic advertising solutions, offering White Label, Self-Serve, and Managed Demand Side Platform (DSP) services tailored for agencies, brands, and resellers. Leveraging extensive industry expertise and advanced technology, Targetoo empowers clients to maximize their return on investment through comprehensive programmatic advertising strategies. Their robust platform features a wide array of campaign options, including Geo-Fencing, Audio Ads, and Retargeting/Remarketing, ensuring effective audience targeting and engagement. Committed to delivering exceptional service, Targetoo fosters long-term partnerships by consistently going the extra mile for their clients
Transforming In-App Bidding
The incorporation of BidMachine into in-app bidding and hybrid monetization paradigms has proven to be a game changer. App developers who have used this technology have seen significant improvements in key performance measures such as eCPM (effective cost per mille), ARPDAU (average revenue per daily average user), and total revenue generation. This success is largely due to the freeing of time previously given to managing waterfall frameworks, which now allows app authors to focus on refining their content and improving the user experience.
BidMachine's direct SDK traffic utilisation was one of the most significant perks that drew Targetoo's attention. Targetoo places a strong emphasis on optimising supply pathways (SPO) and prefers to engage with traffic directly rather than through intermediaries. The interaction with BidMachine complements this goal perfectly, establishing an unbroken and direct relationship to application inventory.
Furthermore, BidMachine's specific focus on the gaming business significantly resonates with Targetoo's goals. The gaming industry has grown significantly, and it now has a large user base, making it an important arena for both application developers and advertising. This relationship between Targetoo and BidMachine holds great promise for future collaborations and mutually beneficial growth.
Furthermore, BidMachine's operational focus primarily on in-app traffic is critical. Targetoo has already seen strong performance results from BidMachine, which is especially important given Targetoo's commitment to user acquisition as a DSP (Demand-Side Platform). As the worldwide scene shifts towards mobile app usage, a focus on in-app monetization techniques ensures that advertisers and app makers maintain a competitive advantage. BidMachine's expertise in this area, along with Targetoo's skills, results in a powerful and fruitful collaboration.
Partnership Beyond Monetization
Another exciting aspect of this integration is the close collaboration made possible by the companies' physical proximity. Because BidMachine has an office in Barcelona, We can collaborate closely on a range of projects with the team.
Partnerships like this demonstrate the app industry's potential for growth and success as it grows. Targetoo and BidMachine are collaborating to empower app creators and developers by providing them with the tools they need to thrive in an increasingly competitive landscape.
Smadex x BidMachine: Unlocking New Monetization Opportunities for App Developers
Smadex has recently completed its integration with BidMachine, a cutting-edge supply-side platform (SSP). This collaboration promises to revolutionize in-app bidding technology and open up new horizons for app creators and developers seeking enhanced monetization strategies.
About BidMachine: Transforming In-App Bidding
BidMachine, a proprietary in-app bidding technology released in 2019, has rapidly gained recognition for its innovative approach to app monetization. This platform has democratized the auction process by allowing app creators and publishers to work with multiple agents, marketers, and ad networks. The result? A more transparent and efficient ad-buying process, where both publishers and advertisers reap the benefits.
According to Smadex, the integration of BidMachine with in-app bidding and hybrid monetization models has proven to be a game-changer. App creators utilizing this technology have witnessed remarkable improvements in key performance indicators, including eCPM (effective cost per mille), ARPDAU (average revenue per daily average user), and overall revenue. This success is largely attributed to the liberation of time spent managing waterfalls, which now allows app creators to focus on optimizing their content and user experience.
About Smadex: Redefining Mobile User Acquisition
Smadex is a leading Demand-Side Platform (DSP) specializing in programmatic advertising for mobile user acquisition. With advanced machine learning algorithms and real-time data analytics, Smadex enables advertisers to launch highly effective campaigns, driving measurable results across metrics like cost-per-install (CPI) and retention rates.
Focused on transparency and supply path optimization (SPO), Smadex prioritizes direct traffic connections for efficient ad buying. Its platform provides access to premium inventory and sophisticated targeting tools, empowering app developers and brands to maximize their reach and return on investment in today’s competitive mobile advertising landscape.
Smadex and BidMachine: A Perfect Match
One of the most significant advantages that caught Smadex’s attention is BidMachine’s direct SDK traffic. In the supply domain, Smadex emphasizes supply path optimization (SPO) and aims to work with direct traffic rather than through resellers. The integration with BidMachine aligns perfectly with this goal, ensuring a seamless and direct connection to app inventory.
Additionally, BidMachine’s exclusive focus on the gaming industry resonates with Smadex’s objectives. The gaming sector has seen tremendous growth, with a massive user base, making it a strategic area for app creators and advertisers alike. This alignment between Smadex and BidMachine promises great potential for future collaborations and mutual growth.
Furthermore, the fact that BidMachine operates with pure in-app traffic is of utmost importance. Smadex has already seen strong performance from BidMachine, which is extremely important, being a user acquisition-focused DSP. As the world increasingly shifts towards mobile app usage, focusing on in-app monetization models ensures that advertisers and app creators stay ahead of the curve. BidMachine’s expertise in this area and Smadex’s capabilities make for a powerful partnership.
Collaboration Beyond Monetization
Another exciting aspect of this integration is the close collaboration facilitated by the physical proximity of the companies. With BidMachine also having an office in Barcelona, we can work closely with the team on various projects.
As the app industry flourishes, partnerships like this are a testament to the potential for growth and success. Together, Smadex and BidMachine are determined to empower app creators and developers, offering them the tools they need to thrive in an increasingly competitive landscape.
This article was first featured on Smadex' blog by Mafe Roig, Senior Product Marketing Manager at Smadex.
A day in the life of an SSP: Q&A with BidMachine
Many of our posts have focused on re-engagement strategy, but we’d like to take a look at the nuts and bolts of what makes app re-engagement and in-app advertising actually work. To help us with this, we spoke to our supply side platform (SSP) partners at BidMachine to give us some insights on how their SSP works, what they specialize in, and how they envision the future of in-app advertising.
What makes BidMachine’s inventory so specific? Are there any formats, regions, or other areas where you are strongest?
The first aspect that differentiates BidMachine’s inventory from most players in the market is that our inventory is 100% in-app. We focus entirely on the in-app vertical, both on iOS and Android. Secondly, we are very proud of the fact that more than 95% of our traffic is SDK-based. The flow is very straightforward: SDK > BidMachine > Demand Partner. Our goal is to have 100% SDK traffic by the end of this year.
We work with a worldwide audience, but we do have a strong core that includes countries such as the US, Germany, Canada, the UK, Russia, Brazil, France, Australia, Italy, Japan, South Korea, India, and Indonesia.
In terms of ad formats, we cover all standard mediation in-app ad types: small banners, MREC, full-screen banners, playable ads, native, video interstitials, and rewarded videos.
Do you have specific criteria when it comes to adding a new publisher?
The main criteria we have is whether a publisher can follow the flow I mentioned before — SDK > BidMachine > Demand Partner. We strive for less intermediaries and want to ensure the inventory is as close to our demand partners as possible and that there will be little to no reduction in the end revenue the publisher sees. To give this visibility to our demand partners, we require publishers to be compliant with app-ads.txt.
After the publisher is onboarded and integrated, we have a dedicated fraud team investigating suspicious app stats and behaviors and thoroughly checking all apps. We check for COPPA apps to see whether there are incentivized placements or real money being offered in the app, which we do not allow. We also make sure there are no ad placements that lead to forced clicks or actions. We check whether apps have obscene content, and whether they comply with the CCPA and GDPR regulations when applicable.
Is your SSP a first price auction or second price? Could you describe the impact of choosing one or the other?
We support both first and second-price models in our inventory. Until the end of 2019, there wasn’t any difference—both models had pretty much the same access to the inventory. We were improving our auction logic this year to reduce requests that are not important for DSPs and to improve their performance. But first-price auction participants ended up having access to more unique users at a reduced QPS, which enabled more users to be visible and decreased server costs for our partners.
How do you think first price auctions will change the future of the app industry? Do you have any recommendations, tips on how DSPs should adapt?
Slowly but surely, first-price auctions are changing the future of the app industry, bringing more transparency to publishers about how much their traffic is worth and increasing competition between buyers. This is good for publishers but not necessarily the best scenario for the buyer side.
Quite a few DSPs are still struggling (some even resisting) with the shift from second to first-price models. Because their bidding/buying algorithms are not ready for a “pure” first-price auction as there is no floor price passed in the request. Second price algorithms are pretty mature for DSPs and they tend to be very precise when it comes to how much they should pay for a specific user. With first price models they need to start almost from scratch. The open support and push from big platforms in our industry towards the first price model is definitely something that will accelerate the transition.
Our advice for the transition to first price would be to build a bidding/buying algorithm that doesn’t rely on price floors in the request and the buyer can bid exactly how much they are willing to pay for the impression (or at least with that step already planned). There won’t be any base floor prices once the full shift from the traditional waterfall model to a bidding model takes place.
As an SSP, are there any upcoming changes you have planned for expanding your inventory?
Yes, our sales team is always going after new publishers to onboard to our platform. We have a few big publishers going through the integration process right now, and soon we will share more details about that with our partners.
At the moment, we are working on making it easier for publishers to integrate our SDK and developing automation tools for a more efficient set-up.
If publishers feel like they want to get more out of programmatic, we also give publishers an opportunity to acquire their own exchange by leveraging BidMachine technology and existing relationships with demand partners, through a SaaS model.
Are there any major trends or changes that you see happening when it comes to monetization solutions?
We see trends that are continuing to evolve, e.g. increased privacy of mobile users. Both Apple and Google now give more control to users with how and when their information is shared across the ad ecosystem. It will surely lead to a different way of tracking (or assuming) events within an app, and at the same time, it might shed more light on contextual advertising.
There is a continuous shift from second price to first-price auctions as buyers update their bidder logic and get more confident in buying traffic that way. Publishers continue to strive for more transparency and control when it comes to ways the traffic is bought in their apps. Demand buyers are more concerned about the traffic origin and how far away they are from the actual source (app-ads.txt, sellers.json).
Also, more transparency does not necessarily mean less hops in the supply chain: indeed, the way companies approach the SPO (Supply Path Optimization) is slightly changing. The original goal of the SPO was to eliminate unnecessary intermediaries by uncovering them all. However, the process of automatically eliminating them regardless of the benefit they can bring to advertisers or demand partners was, perhaps, not thought through. The benefits may include aggregating high-quality inventory, providing advanced metrics and custom information, giving access to more unique users, etc.
How has GDPR impacted the way you work as an SSP?
As we are a technology/engineering-focused company, it didn’t have a huge impact on how we work. We were ready to add the required parameters to our requests. The most difficult part was educating publishers since not all of them understood how GDPR would affect their revenue.
In the beginning, we were only giving publishers guidelines on how to create their own consent window but now we have a fully-fledged consent management platform that can be used by publishers.
Another non-tech-related aspect of it was registering as an official IAB vendor for Framework 1.1. And now we are doing the same when the Framework 2.0 goes live.
What measure are you taking to ensure GDPR compliance and user consent collection?
If the client uses our own CMP, we make sure they are compliant and collect consent correctly. If they do not, we make sure that once the consent is given, we pass it along the supply chain. If it is not given, we act accordingly and don’t collect and pass their information to our partners, abiding by GDPR guidelines.
Do you provide any specific support and educate publishers on how to ask for consent?
Yes, we give the publisher the possibility of using our own CMP. We also have guides on how they should implement their consent windows if they don’t want to use our consent management platform. Our team is always ready to help the publishers.
How has BidMachine begun to prepare for the eventual removal of device IDs on mobile? What will be the immediate business impact for you?
We have a few solutions being investigated at the moment by our engineering and legal teams to understand how exactly we can help our demand partners, who are sometimes highly dependent on device IDs in their purchase logic. The immediate impact we expect not only for us but also for the in-app environment as a whole is a decrease in spend and revenue for publishers if the vast majority of users opt-out to share their unique identifiers.
