The BidMachine team chatted with CrossInstall, recently acquired by Twitter, about the COVID-19 challenges, the shift to the first-price auction and notable programmatic trends.
Fernando Granata, Director of Business Performance at Bidmachine, participated in a webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed” hosted by Admixer Academy.
No DSP is the same! That’s why we continue conversations with our DSP partners to get insights about style of work and discuss programmatic trends.
The BidMachine team gathered some major programmatic trends that we see getting stronger in 2020.
As programmatic advertising and in-app bidding make headway, more and more DSPs get a chanсe to compete for publisher inventory. We interviewed Jammp, a top-performing DSP, and discussed today’s programmatic trends, transparency standards, and so much more.
Finding an additional monetization source can significantly strengthen your monetization strategy and increase revenue.
We talked to Dmitry Usakov, Head of BidMachine, who stood at the origins of Appodeal and helped develop disruptive in-app header bidding technology.
Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs are getting new opportunities to compete. We chatted with Liftoff to find out how their DSP stands out.
