Core In-house Benefits for Programmatic Buying
To move programmatic technologies in-house is not a decision to be made lightly.
Programmatic monetization - 4 min read
Ekaterina Kupidonova
Programmatic Ads in 2020: BidMachine White Paper is Now Out
Turns out there’s no need to be afraid of in-housing costs and resource allocation when you can access a ready-to-go solution that not only allows a step-by-step transition to programmatic ads managed internally, but brings incremental ad revenue and tangible results from the get-go.
Programmatic monetization - 2 min read
Ekaterina Kupidonova
Why SDK Integration is Ideal for In-App Advertising
Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.
Programmatic monetization - 3 min read
Ekaterina Kupidonova
The Future of Programmatic: Why Switch to First-Price Auction?
Turning to a first-price auction is perhaps one of the most important steps towards making programmatic auctions transparent for buying and selling.
Programmatic monetization - 5 min read
Ekaterina Kupidonova
How to Best Incorporate Rewarded video and Banner Ads to Monetize Mobile Apps
There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.
Programmatic monetization - 7 min read
Ekaterina Kupidonova
Here’s Why You Should Consider Programmatic Ad Exchanges to Monetize Your Mobile App
Finding an additional monetization source can significantly strengthen your monetization strategy and increase revenue.
Programmatic monetization - 7 min read
Ekaterina Kupidonova
BidMachine Now Open-source Ad Exchange
Stack is making its ad exchange, BidMachine, open-source for mobile app publishers to connect with ad demand sources directly
Company News - 2 min read
Wing Poon